The Real Truth about Impressions and Sales

It’s a fact of life that impressions matter. It may not be fair, or nice, but the impression you get from someone, from the way they dress, to their grammar, to even their business card can influence your decisions.

It will shape the relationship going forward, and in Sales that’s the most important thing you can do; build relationships.

And no Salesperson, no matter how skilled or knowledgeable they are, can make that first great impression from their basement.

On the other hand, if you’re just starting out, or you are doing sales for a Startup or smaller company, you might not have the luxury of a big brand name, or a great location to make sales out of. Do you really want to hand out a business card with a residential address on it?

Both consumers and businesses want to be confident in your product. They want to know that you’ll be able to stand behind it. And it all starts from where it comes from.

Previously, it was unlikely that anyone would do much more research other than looking up the name and number, and general location. That evolved into having a company website, and maybe doing LinkedIn searches on the names involved, and that’s about it.

But now it’s just SO easy to do a quick google maps search. How will it look when your business comes up as a nice suburban home? A little “fly-by-night”.

That is where a service like Virtual Business Offices comes in: You get an address on Bay Street, a professional phone answering service, physical mail collection and forwarding, and many other perks.

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